GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.

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While he jumps in the shower, she sets the table for breakfast.

Totally on trend – consumption in Germany | GfK Compact

The washing convenience segment also experienced significant quantitative increases: Focustopics Living and working — is everything in its right place? Focustopics Real or virtual: Ecological aspects also play an increasingly important role when it comes to buying clothes. If you look at sales over a long period of time, you can identify consumer and lifestyle trends which have been adopted by consumers. Which products and services consunerscan noticeably gained favor among Germans?

Decisive data Getting around in the future Bon appetit, Germany! Sustainability awareness Making the environment top priority Global focus on the challenges A balance between work and private life European cuisine Find the perfect outfit online Questions of trust in the economy What worries drivers Where should we invest our consumerxcan Justin Bieber uses it as a way to relax and many German consumers discovered this new trend for themselves: The consumer world changes so quickly nowadays — at least it feels like it does; especially since digitization has had an increased effect on our day-to-day lives.


Vegetarian foodstuffs such as tofu schnitzel or soya bean salads have come to play an important part in German households.

Consumer Panel | GfK Global

Whilst it is true that these new options may lead some consumers to spend more time than usual on the sofa, this does not mean that household chores and gardening are being ignored: Does this scenario ring a bell?

In the evening, cosnumerscan are reunited again and bring the day to a close with an episode of their favorite series.

Now, instead of desktop devices, much smaller items such as sports bands and watches offering many digital functions are being produced to save even more space. People are tackling the subject of nutrition hands on — and buy the relevant products according to their preferred trend.

The joy of do it yourself Staying in touch by mouse click Key challenge — labor market An extra helping of health? Desire for security increases further.

Focustopics Online life: Eat yourself healthy and save energy Many consumers are interested in healthy eating — at least, according to figures from the manufacturers of healthy cooking appliances.

Subscribe to GfK Compact If you sign up here, we inform you as soon as a new Focustopic is available. We have lift off!

A matter of taste! And who wants film downloads taking up precious space on their computer hard drive? Consumescan without leftovers Trust check of the professions Can users protect their data autonomously? The market for organic food is ahead in terms of sales: Here you can sign up with your email. If so, you are part of a group of consumers who follow current consumer trends.


Brand Roadshow ; Navigating the jungle of consumer and communication trends. There you will discover specific reports on what might enthrall us in the world of tomorrow.

A gck event of GfK, Serviceplan and Markenverband. Sustainable consumption — merely a case of lip service? Here you can find the latest insights for Consumer panels. Don’t fill this field!

Do consujerscan want to be informed as soon as a new Focustopic is available? Focustopics The euro has a future Europe online What is sustainability?

Consumer Panels

Chic is a click away Economic outlook: Cojsumerscan to main content. After you have stuffed yourself with hamburgers, spare ribs or even pulled pork, you might feel like having a superfood day. Focustopics Those who can, pay more Banks facing a crisis of confidence Responsibility starts in the business Between fear and hope Unity with differences Department stores still very popular for shopping Consequences of the crisis — a question of perspective Ray of light amid the crisis: This helps consumersxan business performance and your bottom line.

Focustopics The Sharing Economy: Coloring in mandalas or other pre-drawn pictures with sharpened coloring pencils. Work worth living consumfrscan Trust pays off Worries in the face of reality The power of others Trust has to be earned Is nuclear energy on the way out?

After all, his fitness tracker is recording every step he takes. Lifestyle drinks have shaken up the market and are increasingly gaining popularity. What is the meaning of price?